Cluetrainplus10 in the Gig Economy

It’s been 10 years since the Cluetrain Manifesto was nailed to the Internet door. A project called Cluetrainplus10 is marking the anniversary with 95 posts on 95 different blogs, one for each of the manifesto’s theses. Thesis #7:

Hyperlinks subvert hierarchy.

Was blogged by Chris Brogan, who had this to say about today’s gig economy on the Internet:

This thesis, which deals with the hyperlinked organization, is a way of suggesting that orgs restructure and break out of being silo-driven. It also reminds us that there is a web of connections, not individuals standing out of context or connectivity. Ten years after the manifesto was written, I feel that the businesses currently weathering the storm of this economic downturn are those who have taken this idea into the organization and executed on it.

Successful freelancers think this way. They consider the world as a web of resources that they can tie together in different ways to make projects happen. Gathering resources into a useful configuration is how the web functions. Businesses can take advantage of this train of thought by considering how to build their executions from a project-minded perspective, and by considering non-employee business relationships to be part of the resource chain.