Ariana Huffington Shares 4 Secrets

The Influential Marketing Blog summarizes Ariana Huffington’s 4 secrets of success at the Huffington Post. Here’s #1:

Make it easy for contributors to contribute. One of the hallmarks of growth for the Huffington Post has been the site’s ability to become the defacto location for any big celebrity to share their thoughts via a blog post. Not a purist about blogging, Ariana’s point of view on blog posts was simple - if someone shares their thoughts transparently and honestly, the site can publish it as a blog post. To make it easy for Hollywood celebs like George Clooney and Jamie Lee Curtis, she has a team ready 24/7 to capture blog posts via dictation, email, or any other method someone might submit it. Benefit: You don’t have to try and teach Rene Zellweger how to use Wordpress (potentially a full time job on its own).

#3: live omment “pre-moderators” who approve/reject 24/7. Read more.