My inbox gets scores of pitch emails from the education support industry. Truth be told, I seldom read them. This one was an exception due to the topic (using Facebook for institutional development) and the product (an online seminar). It’s far too long for an email pitch, in my opinion, and I want to know the price up front, not at after scrolling to the end.
Dear Mark T Willis,
For those looking for the latest and greatest tips, tools, and techniques to make the most of Facebook in your alumni and development efforts, there will be a live, 60-minute Webinar:
“Latest Facebook Tools Tips, & Apps to Connect with Alumni & Donors” Wednesday, April 14, 2010 – 1:00 – 2:00 PM (ET)
http://www.higheredpro.com/W2/0/2/p3JDTNc/p4G8WT6Gi/p0e
Chances are you already know that Facebook is a powerful platform to get your college’s events and messages in front of alumni and donors quickly and inexpensively. As more schools invest in Facebook they learn new and more creative ways to use it to their advantage. Not to mention all the new apps Facebook adds regularly. Join us for a 60 minute webinar where you and your colleagues will discover:
** The latest & greatest ways to utilize Facebook for alumni & development
** Apps, Ads, Causes, & Fan Pages: New Ways to Connect Alumni & Donors
** How to integrate the latest Facebook tools into your existing strategy
** Examples of how Facebook is being used by alumni & development today
Devin T. Mathias has spent over ten years in the development field, most recently serving as vice president of benchmarking, philanthropic analytics with Grenzebach Glier and Associates. In this role, he developed and refined benchmarking products and services. He also worked to reconstruct the firm’s outlook on broad-based development and annual giving efforts, relative to report generation, program analysis and benchmarking opportunities. Clients with which he was directly engaged included the University of Chicago, Cornell University, Duke University, University of Florida, Johns Hopkins University, the Massachusetts Institute of Technology, the University of Pennsylvania and Stanford University.
** Before joining GG+A, Devin spent three years as director of annual giving at the University of Michigan. He oversaw the central annual giving team, providing service to over 20 schools, colleges, campuses and units. He also worked to develop social-networking strategies relative to philanthropic efforts.
** Prior to Michigan, Devin spent over five years with the University of Florida Foundation, most recently as the director of The Florida Fund, UF’s annual giving programs. He has also worked with Penn State’s Office of Annual Giving and the Stewart Howe Alumni Service, a private alumni relations firm. His first leadership role in philanthropy was as an undergraduate student with Penn State’s Dance Marathon, the largest student-run philanthropy in the world.
** Devin founded the Southeastern Student Development Forum, the SEC Annual Fund Conference, and the SEC Challenge, modeled after the Big Ten Challenge. He contributed a chapter entitled “Recognition and Stewardship of Young Alumni – Transitioning from Educating Potential Donors toSecuring Lifelong Donors” for the upcoming CASE book Fundraising for Young Constituent Groups. He has presented at various CASE, Association of
Fundraising Professionals (AFP), and other development conferences and workshops.
** Devin received a bachelor’s degree in communications from Penn StateUniversity and a master’s degree in business administration from the University of Florida.
Hosted by Higher Ed Hero, this webinar gives you the opportunity to add immediate, money-saving impact to your work environment that is:
FAST – No wasted time here. Get right to the heart of the matter with a 1-hour block designed to easily fit into your busy schedule.
CONVENIENT – No airlines. No travel. No time out of the office. Listen in from the comfort and convenience of your desk.
EASY – A telephone and a computer is all the equipment you need. Just dial in, punch in your access code, and you’re in. That’s it. Follow along with the webinar handouts provided in advance.
ACTIONABLE – Our webinars provide money-saving tactics you can start using as soon as you hang up the phone.
IDEAL FOR MULTIPLE LISTENERS – Use a speakerphone and as many people as you want can listen in – at no extra cost to you. These sessions are a cost-effective, time-efficient means of training Higher Education professionals and staff, and reinforcing key issues in a fresh, new manner that they will remember and act on.
AFFORDABLE – Priced at $199, a fraction of the cost of travel and attendance fees for a lengthy, high-priced conference or seminar.
** “Latest Facebook Tools Tips, & Apps to Connect with Alumni & Donors”
** Live, 60-Minute Webinar **
** Wednesday, April 14, 2010 – 1:00 – 2:00 PM (ET) **
Register now for this exciting event by clicking the following link
http://www.higheredpro.com/W2/0/2/p3JDTNc/p4G8WT6Gi/p0e
or calling 800-964-6033.
As usual we provide a full refund if not satisfied from now until 7 days after the event.
If you do not wish to receive further notices about this conference, or future conferences, please click here
http://www.higheredpro.com/W2/4C/2/p3JDTNc/p4G8WT6Gi/p0e
Please do not reply directly to this e-mail, as we are unable to process it. We sent this to you from a “send only” mailbox.
I hope you’ll join us.
Sincerely,
Higher Ed Hero
370 Technology Drive
Malvern, PA 19355